In today’s constantly connected, social media world, it’s critical to have at least SOME sort of content marketing strategy. There’s very little point having a Facebook page if you never update it, given the way their algorithms are based around frequency of interaction. You should really be posting fresh content every day as part of your marketing strategy if you want to stay front of mind with your potential customers.

This ebook gives a high level view of what to consider when putting together a team, but there’s still plenty to take away even if you don’t have that luxury. Highlights for me are:

  • How to plan content that is mapped to buyer journeys and personas
  • Ideation
  • “slicing and dicing” – splitting content into multiple documents
  • Repurposing

You can download “Lean Content Marketing: How to create content on a budget” for the price of your email address.

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