This ebook gives a high level view of what to consider when putting together a team, but there’s still plenty to take away even if you don’t have that luxury. Highlights for me are:
- How to plan content that is mapped to buyer journeys and personas
- “slicing and dicing” – splitting content into multiple documents
You can download “Lean Content Marketing: How to create content on a budget” for the price of your email address.
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